Stop Wasting Words!
Side Note:
You've asked for more video tips on communication, and I'm excited to deliver! This is my first weekly short vlog and blog, where you'll get the same insightful content you’re used to, now enhanced with the power of video.
Tired of rambling and losing your audience’s attention? Uncover how a few strategic tweaks can transform your communication, making it more concise, impactful, and engaging.
Video Enthusiasts: Click Below to See Video Version of this blog.
Click Above to See Video Version of this blog.
Blog Post: Get to the Point…and Stay There!
Ever find yourself taking too long to get to the point or worst, literally walking someone down a road and literally forgetting where you were going? struggling with imposter syndrome? Here’s a quick solution: before any presentation, conversation, or important meeting, start with one simple question: What’s the one thing they need to know, what do you want them to feel, and what do you want them to do?
Understanding and applying these three elements can also help you manage imposter syndrome. By clarifying your message, emotional tone, and desired actions, you can build confidence and communicate more effectively.
Step 1: What Do They (Absolutely) Need to Know?
Know-Feel-Do
Start with your core message.
What’s the essential value proposition? Think of Martin Luther King Jr.’s "I Have a Dream" speech, which clearly conveyed his vision for equality. Or Simon Sinek’s famous line, "People don’t buy what you do; they buy why you do it," emphasizing the power of purpose over product.
Having a clear message can bolster your confidence and reduce feelings of self-doubt.
Step 2: Ask Yourself: How Do You Want Them to Feel?
Next, focus on the emotional impact. How do you want your audience to feel? Consider the scene from Inside Out where Joy realizes the importance of Sadness in driving the narrative.
The emotional clarity in this moment enhances the audience's connection to the story. By focusing on the emotional aspect, you can connect more authentically with your audience, which can also alleviate some of your own insecurities.
Step 3: Ask Yourself: What Do You Need Them to Do?
Finally, be clear about the desired action. What do you want your audience to do? For instance, in Inception, Cobb’s briefing clearly outlines the next steps for his team, ensuring they know exactly what’s expected. Or think of Walter White’s “Say my name” scene from Breaking Bad, where his direct command prompts immediate and specific action from others.
A clear call to action helps you stay focused and can provide reassurance that your message is impactful and actionable.
By clarifying these elements—what you want your audience to know, feel, and do—you not only enhance your communication but also gain confidence in your own abilities.
I hope these tips help you refine your communication and make a lasting impact.
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